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The Funnel Teardown

Every way this niche turns attention into money

471 accounts taken apart one by one: what they promote, where the link starts, where it actually lands, and how hard each model travels. The gaps are where the room is.

13distinct models
94running a real funnel
143with no funnel at all
15with a broken link

How the market splits

Two models cover more than half the set, and one of them is not a model at all.

No funnel
143
Amazon affiliate
141
DTC store
48
Info product
41
Mixed
25
Advertorial
23
VSL
20
Broken link
15
Quiz
5
DM capture
4
Service
2
Lead capture
1
TikTok Shop
1

Profiles per funnel model.

Reach does not follow the money

The models with the least monetization pull the most attention. That inversion is the whole opportunity in this niche.

No funnel143 profiles
15.9%
DM capture4 profiles
11.0%
DTC store48 profiles
9.0%
Broken link15 profiles
8.6%
Mixed25 profiles
6.3%
Amazon affiliate141 profiles
5.8%
Info product41 profiles
5.8%
Quiz5 profiles
4.7%
VSL20 profiles
2.8%
Advertorial23 profiles
2.5%

Median engagement by model. Only models with four or more profiles.

The models, side by side

Model · where the link startsProfilesMedian eng.Examples
No funnel
Bio (2), Pin link (1)
14315.9% Health Is Gold
Simply Pure Health
Amazon affiliate
Bio (53), DM (4)
1415.8% masteryoshihealthtips
Rhodiola plant based health
DTC store
Bio (40), Pin link (5)
489.0% jane_hef
natures_cures
Info product
Bio (26), DM (4)
415.8% Everyday Vital
healthyhumans4life
Mixed
Bio (17), Pin link (1)
256.3% Nature knows best
Ryan Daco
Advertorial
Pin link (12), Bio (6)
232.5% Review-Hub
gelatina.bariatrica
VSL
Video description (7), Bio (7)
202.8% ForexProTrading24
floridamusik
Broken link
Video description (7), Bio (2)
158.6% vitaminreports
polopolak
Quiz
Bio (4), DM (1)
54.7% emma.evans098
fit_grandma_rose_
DM capture
DM (2), Bio (1)
411.0% SerahsHealthcorner
NonnaMaria
Service
Bio (1)
227.3% Natalie Loo
eraofhealth
Lead capture
Bio (1)
14.2% genuinely.healthy
TikTok Shop
entry point not mapped
13.1% trysereneherbs

Real routes, start to finish

This is what the click actually does. Bio, then a shortener, then the page that takes the money. Traced by hand, not guessed.

ProfileRoute
Review-Hub
YouTube · Advertorial
Canal de reviews. geni.us → Text Presentation ProDentim.
jane_hef
Instagram · DTC store
Bio → janesformula.com
masteryoshihealthtips
Instagram · Amazon affiliate
Bio → linktw.in/vZKoPr → www.amazon.com (KORELLA Saffron)
goldennia_glow
Instagram · Amazon affiliate
Bio → amzn.to/43GLZxl
healthyhumans4life
Instagram · Info product
Bio → stan.store/HealthyHumans4Life
natures_cures
TikTok · DTC store
nture.uk redireciona para nture.co.uk → loja Shopify de suplementos (UK).
Valerius Organix
Facebook · DTC store
Legenda/bio → loja DTC. DM ('ROOT') não respondeu
SerahsHealthcorner
Facebook · DM capture
Bio → Amazon (CTA 'legs' não aparece nos posts recentes)

309 routes traced in the full vault.

Three gaps nobody is filling

These are counts, not opinions.

The best reach has no exit

143 of 471

publish with nothing to click, and they sit at 16% median engagement. The attention is already there. The path out is not.

Almost nobody builds their own path

94 of 471

run an advertorial, a VSL, a quiz or a store of their own. Everyone else hands the visitor to a marketplace and gives up control of the sale.

Half of all funnels are one link

141 profiles

point at an Amazon listing. No page, no email, no second chance. If the listing changes, the business changes with it.

And some are simply broken

15 profiles

are running content today behind a link that does not resolve. Nobody is watching the thing that takes the money.